6. Construction Industry Overview – Drivers for Change

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About this course

The construction industry is dynamic, with a number of drivers for change. These factors influence how decision makers’ needs are changing and the ways that the market will have to respond. They represent both threats and opportunities. They are also the key issues which evolving products and services need to respond to. This course will present an overview of some of the main drivers for change.

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KEYWORDS: Construction Industry

About this publisher

Competitive Advantage Consultancy specialises in market research, sales & marketing training, strategy development and implementation specific to the construction industry. Our courses focus on construction marketing or construction sales challenges. Competitive Advantage are constantly researching the construction market and participating in construction industry groups, therefore we have a very good understanding of what drives construction decision makers – this is included in our seminar material, with established theory, supported by practical experience. Whether new to the construction industry or experienced there is always something for you to gain from these programmes.
While there are many sales and marketing training providers, very few have a focus on the construction industry



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